Talk to us now on social media:

CRISP - (Charles Wells Retail Induction Support Programme)

The 5-day CRISP Course (Charles Wells Retail Induction Support Programme) is an excellent introduction into how to run a successful pub.  The course is constantly being reviewed to ensure that the content is current and is fully preparing you to run a successful business in the retail industry whether you are new to the trade or have experience.

Since the inception of CRISP in 2007 the course regularly received recognition at the National Industry Training Awards. We are also proud to say that since 2009 we have retained the BIIAB accreditation for this induction programme through the “Good Practice Recognition Scheme”.

Course Cost:  £500 for one or £800 for two people. This price includes VAT.  (£50 Non-refundable deposit required at point of booking).

LOCATION: The Eagle Centre, The Brewery, Havelock Street, Bedford. MK40 4LU

CONTACT:  For further details or to make a booking, please contact the Recruitment & Training Coordinator on Tel: 01234 244423, or email

Modules include:

History of Charles Wells*

Employment Law*

Retail & Online Marketing*

Award in Beer & Cellar Quality –Cask & Keg (ABCQCK1)

Brands & Beer Tasting*

Charles Wells Support Services

Potential for Food*

Safer Food Better Business*

Wine Appreciation*

Health & Safety*

STARS – Service Training & Retail Standards*


Social Responsibility & Responsible Retailing

Award in Licensed Hospitality Operations Exam (ALHO1)

The offer of free modules is on the basis that all new licensees attend and pay for the full programme before taking on their Charles Wells pub.

Course Dates

Mon - Fri
9 Jan - 13 Jan


 Mon - Fri
6 Feb - 10 Feb


Mon - Fri
6 Mar - 10 Mar


Mon - Fri
3 Apr - 7 Apr


Mon - Fri
24- Apr – 28 Apr


Mon - Fri
5 Jun - 9 Jun


Mon - Fri
3 Jul - 7 Jul


Mon - Fri
31 Jul - 4 Aug


Mon - Fri
4 Sep - 8 Sep


Mon - Fri
2 Oct - 6 Oct


Mon - Fri
30 Oct - 3 Nov


Mon - Fri
4 Dec - 8 Dec



Potential for Food

Caroline Sawyer, our registered BIIAB tutor will provide you with information and advice on the possibility of offering food in your business if you have not already planned to do so. She will also provide hints and tips on food costings, menu planning and the types of catering equipment required to be safe and successful.

Safer Food Better Business

Caroline Sawyer will follow on from the Potential for Food module to discuss the food safety management system which is aimed to help you comply with new and current food regulations. You will also receive the food management pack which you can take away with you to use in your pub.

Retail Marketing 

The Sales & Marketing team will take you through the support which is offered by Charles Wells including action plans, the importance of marketing, merchandising, market segmentation, market research and SWOT analysis.

Brands & Beer Tasting

Our Brands Marketing team will introduce you to our full Ale and Lager portfolio. They will share the product development plans, explain the current marketing activity around the brands and provide advice on what products might best suit your pub. There will also be an opportunity for you to taste test them!

Employment Law

Cath Peddar, an external HR Consultant and BIIAB approved tutor, will present this session. The aim of this session is to provide you with all the knowledge, tools and people management skills to ensure you and your business are fully prepared in this area.  You will also receive job descriptions, specifications, example contracts of employment and details of your legal obligations when taking over staff from previous licensees.

Health & Safety

Cath will go on to provide you with an understanding of Health & Safety law, increase your awareness of Health & Safety issues within pubs and introduce you to a set of generic Risk Assessment and other templates which you can go on to use in your business.  You will be provided with a Health & Safety Manual which includes all the information you need in order to help you comply with the ever increasing legislation.


Gary Layton, who is our resident Business Support Manager, will explain how he is able to assist you in financial planning and management through his template Profit & Loss Accounts.  Using these templates you can understand the costs associated with other pubs of similar size and operating styles as your own.  This will enable you to work out what costs should be relating to expenses such as energy and staff.  All of this is essential to help you run a profitable, efficient and sustainable business.

Online Marketing

The Sales & Marketing team will present this session on Online Marketing. This module is essential in today’s world as online marketing plays a vital role for any business.  This session covers “Facebook”, “Twitter”, online databases, the importance of websites and much more!

STARS – Service Training & Retail Standards

Shaun Matthews, Registered BII Tutor and Regional Development Manager for Charles Wells, will present this exciting module. It is an upbeat, motivational and interactive session that focuses on the importance of Customer Service. It will get you thinking about how you can go that extra mile in providing service in order to stand out from the competition.


The CRISP course is compulsory for all new licensees to attend.  The offer of free modules is on the basis that all new licensees have and paid for the full CRISP programme before taking on their Charles Wells pub. A maximum of two members of staff can attend all free modules, once only, within a 12-month period (provided the licensee has previously attended the CRISP course in full).